The Sound of Money - 2025 - Sound of Money

The New Global Order After Trump: Strategic Insights for Competitive Advantage

Bulgaria’s Path to Growth: Capitalizing on Eurozone Membership

Banking on the Future: Eurozone Readiness, Sector Consolidation, Tech & Consumer Trends

Purpose-Driven Business: Building Sustainable Value for Long-Term Impact

Smart Money Moves: Investing, Protecting & Growing Wealth in Uncertain Times

The Sound of Money is one of Bulgaria’s most recognized business forums, organized by Profit.bg, part of the Swiss media group Ringier.

The event brings together senior leaders from both the public and private sectors – decision-makers who shape strategy and respond to today’s geopolitical, economic, and technological shifts.

The Sound of Money 2025

Marking its 16th edition, The Sound of Money returns as a strategic forum for high-level dialogue on Europe’s economic future. This year’s focus: Bulgaria’s path to the eurozone, the impact of Trump’s renewed trade agenda, and how business and policy must align in an era of global uncertainty.

40+

Leading
Companies

50

Speakers

500+

Online
Views

40%

Senior
Managers

Speakers – 2025

16th Edition | 2025

Tomislav Donchev

Deputy Prime Minister and Minister of Innovation and Growth of Bulgaria

16th Edition | 2025

Temenuzhka Petkova

Minister of Finance of Bulgaria

16th Edition | 2025

Christian Lindner

Germany’s Former Federal Minister of Finance (2021–2024)

16th Edition | 2025

Jennifer Wilton

Editor-in-Chief, DIE WELT

16th Edition | 2025

Izabella Kaminska

Senior Finance Editor at POLITICO

16th Edition | 2025

Metodi Metodiev

Deputy Minister of Finance of Bulgaria

16th Edition | 2025

Martin Danovsky

Deputy Minister of Innovation and Growth of Bulgaria

16th Edition | 2025

Doncho Barbalov

Deputy Minister of Economy and Industry

16th Edition | 2025

Vassil Terziev

Mayor of Sofia

16th Edition | 2025

Svetoslav Ivanov

Host of "120 Minutes" on bTV

16th Edition | 2025

Lilyana Pavlova

Vice-President of the European Investment Bank (2019 - 2023)

16th Edition | 2025

Petia Dimitrova

Chief Executive Officer and Chairperson of the Management Board of Postbank, and Chairperson of the Management Board of the Association of Banks in Bulgaria

16th Edition | 2025

Nedelcho Nedelchev

Chairman of the Board of Directors and Chief Executive Officer at Municipal Bank.

16th Edition | 2025

Kristofor Pavlov

Chief Economist, UniCredit Bulbank

16th Edition | 2025

Tsvetan Krastev

CEO and co-founder of Access Finance AD

16th Edition | 2025

Ilina Biserova

Director of International Relations and Public Affair, Bulgarian Stock Exchange

16th Edition | 2025

Daniel Trifonov

Group Head of Treasury & Financial Markets tbi bank

16th Edition | 2025

Spassimir Madjarov

Country Manager, Amundi

16th Edition | 2025

Assoc. Prof. Dr. Manyu Moravenov

Chief Executive Officer, Bulgarian Stock Exchange

16th Edition | 2025

Max Baklayan

Founder and CEO, Tavex Southeast Europe

16th Edition | 2025

Ilian Georgiev

Chief Executive Officer and Member of the Management Board of Bulgarian-American Credit Bank

16th Edition | 2025

Magdalena Ilieva

Manager at iuvo

16th Edition | 2025

Simeon Ivanov

Host of "The Day Begins" on the Bulgarian National Television

16th Edition | 2025

George Brashnarov

Vice-President of European Digital SME Alliance and Co-Founder and Advisory Board Member of BASSCOM

16th Edition | 2025

Nikolay Rashkov

Delegate in the Expert Group on International Transport at the European Commission

16th Edition | 2025

Nikola Gazdov

Chairman, APSTE, CEO of Renergy, Director at Element Power

16th Edition | 2025

Dimitar Enchev

Cofounder & CEO Europe at CWP Global

16th Edition | 2025

Alexander Zahariev

Head of Strategy, Sunotec

16th Edition | 2025

Dimitar Zwiatkow

Partner, CMS Sofia Lawyers

16th Edition | 2025

Gergana Boneva

Corporate Affairs Associate, JTI Bulgaria

16th Edition | 2025

Galya Tsonkova

Head of Sustainability Reporting & Nature Programmes at Coca-Cola HBC.

16th Edition | 2025

Antoniya Spasova

General Manager at Eco Partners Bugaria

Yana Pelovska

International Business Manager at V+O Bulgaria

16th Edition | 2025

Borislav Velkov

Managing Partner at All Digital

16th Edition | 2025

Ivan Goranov

Managing Partner at Smart Consultants

16th Edition | 2025

Stefan Dobrev

Founder at SD Architects

16th Edition | 2025

Dimitar Ilchev

Lead Business Editor at Profit.bg

16th Edition | 2025

Ivan Gaidarov

Tech Editor

Agenda
The Sound of Money 2025

05 June 2025 Hyatt Regency Sofia

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Sir Doge

Outside of a dog, a book is a man’s best friend. Inside of a dog it’s too dark to read.

Mr. Paw

Men look like pandas when they try and put make-up on.

Mr. Frogger

We are born princes and the civilizing process makes us frogs.

James Rabbit

Those guards are going to be all sorts of pissed when they find out they've been following a bunny rabbit.

Howler

A man might befriend a wolf, even break a wolf, but no man could truly tame a wolf.

Budgie Boss

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.

Mr. Crab

You cannot teach a crab to walk straight.

Snake

The world of men is dreaming, it has gone mad in its sleep, and a snake is strangling it, but it can't wake up.

The G.O.A.T.

Love is not love, without a violin playing goat.

„Bulgaria is Europe’s hidden champion, and people should have greater confidence in its prospects.“

— Matthew Karnitschnig, Chief Europe Correspondent for the global media organization POLITICO, speaker at the The Sound of Money 2024

„As part of the EU, Bulgaria is now more deeply intertwined with the dynamics of the global economy than ever before – its development can no longer be viewed in isolation from the global economic trends.“

— Jeff Gottlieb, Senior Regional Representative of the IMF for Central, Eastern, and Southeastern Europe, speaker at The Sound of Money 2024

„We are living in a time marked by the avoidance of bold reforms and structural transformation. Across Europe and beyond, fragile governments tend to inject funds into unreformed systems in an attempt to preserve social stability and sustain political approval. Yet every unreformed system we maintain today becomes significantly more costly to sustain tomorrow.“

— Svetoslav Ivanov, journalist at bTV and host of Тhe Sound of Money 2025

„For Europe to prosper, integration is essential; without it, the continent risks falling behind and becoming merely a marketplace for American and Chinese goods—or a vacation destination. Put simply, an open-air museum for wealthy Americans and Chinese tourists.“

— Matthew Karnitschnig, Chief Europe Correspondent, POLITICO
The Sound of Money 2023

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